Winter Photography Tip 1

When photographing the snow, does it come out gray for you?
The reason is that your internal meter will automatically expose to make the subject gray.
It will make a black cat gray or white snow gray unless you do something to compensate.
Most modern cameras have exposure compensation.
If snow is the predominant subject in your image, set your exposure compensation to +0.5 to +2.0 depending on how bright it is.
Check you camera manual for how to do this for your camera.

Two other, more accurate, methods to achieve a correct exposure is to:
1. Bring a gray card and expose for that with your camera meter
2. Use an incident light meter to measure the light striking your subject.